Changes to Womens Rights Since 1945

Women’s rights have changed significantly after 1945 as ideas that show women are inferior to men were being abolished to create a more equal society. Employment, politics and social change were factors that have been altered. Without these changes, Australia would still be a sex – segregated society with justified ideas that a women’s place is in the home. Prior to 1945, women’s rights were limited in areas of employment, politics and social change. Women were expected to be housewives who were not entitled to the same wage as men because society had an enshrined idea that men needed enough to support a wife and children.Also, women had limited opportunities to voice their concerns and interests in public places and suffered against abusive family situations. This began to change when feminists started to libber against these inequities. Employment before 1945 showed many inequalities between men and women due to differences in wage and unfair rights. The Equal Pay Case of 1972 was an event that sparked during the 70’s due to inequalities of wages between men and women. The Whitlam government introduced the minimum wage for both genders as a start for equality in the workplace.Another thing the Whitlam Government introduced was free tertiary education for all women allowing social mobility. This opened doors to a wider range of jobs like medicine, nursing, or law and gave women a chance to be independent. The Anti Discrimination Act of 1985 was a law made to prohibit discrimination based on gender or pregnancy for everyone from employers to co-workers or in public areas. Although the equal pay case was not a complete success, introducing the minimum wage, free tertiary education and the anti discrimination act was a major success in changing women’s rights.Women had limited voices to discuss issues of equality in politics. This changed when feminists such as Germaine Greer wrote and encouraged women to be politically a ctive. The Women’s Electoral Lobby (WEL) was formed in 1972, which advocated for childcare and maternity leave. In 1975, the Whitlam Government elected a women’s representative Elizabeth Reid to address women’s rights in the political arena. Politics has changed immensely since 1945 as women politicians started to rally for women’s rights. Social change was a major change in women’s rights from 1945 as different ideas and views were being voiced to force change.In 1961, the introduction of the Birth Control Pill was a major event that affected many working class women. This pill gave women the chance to take control of their own body and lives as they can now move into the workforce without the problems of leaving due to giving birth. Also, the new laws like the No Fault Divorce of 1975 and the changing of the rape laws in 1981 helped women escape abusive relationships and prohibited men from divorcing their spouse for no reason. The introduction o f the pill and new laws gave women more control and safety to women and this was a major change in women’s rights from 1945.

Learning Experiences Essay

A fear of something may begin as an involuntary response that is then reinforced through experience. Fears that arise out of experience may be based an isolated event, or a recurring event that reinforces the behavior. This experience which causes the fear can be analyzed through classical conditioning, operant conditioning, and cognitive-social learning. For example, an individual with a fear of dogs may have had a natural fear without any negative experience which then may be reinforced through actual negative situations. There may not be an explanation of why this fear develops just as a person may have distaste for certain foods, types of music, or specific hobbies, however circumstances may reinforce the fear that commenced without a definitive cause. Someone may have a fear but the fear may not necessarily be one that exists long term when reinforced with positive reinforcements it can be diminished or not so debilitating. This paper will discuss a particular individual, or sub ject, and her experiences which led to intense fear of dogs, that then diminished as a result of a long periods of positivity in her interactions with dogs. Classical Conditioning â€Å"Classical conditioning helps explain such diverse phenomena as crying at the sight of a bride walking down the aisle, fearing the dark, and falling in love.† In other words, having a particular experience or series of experiences brings about a permanent change in behavior. The subject as a child had a natural fear of dogs which could be be attributed to lack of interaction, and feeling intimidated by their size, which formed a feeling of danger. Another unconditional stimulus to reinforce this fear is that dogs bark, and their behavior can be unpredictable, which can instill a sense of fear and danger. These natural fears became conditioned through reinforcement from the subject’s parents to be cautious around barking dogs in an attempt to protect her from possible harm by an unfamiliar dog. This reinforced barking to be a sign of aggression. Therefore the subject associated barking with dogs being aggressive causing fear and anxiety also known as a conditioned r esponse. Operant Conditioning â€Å"Operant Conditioning is learning in which a voluntary response is strengthened or weakened, depending on its favorable or un-favorable consequences.† The fear was a negative reinforcer on two occasions when the subject witnessed dogs biting others, and the attacks were un-provoked. Both of these dogs barked before the incidents occurred. Although the fear was reinforced through these negative situations, years later the subject was continuously exposed to dogs and was able to develop a better understanding of their behaviors and interactions with humans. These positive interactions alleviated most of the anxiety and debilitating fear she once experienced in the presence of dogs. Through continued interactions the subject was able to better understand the reactions of the dogs were reasonable in response to the particular circumstances the dogs perceived based upon their natural instinct to protect. Over time a better understanding of a dogs aggression and the subject realized that not all dogs bite in all situations. Cognitive Social Learning â€Å"Cognitive Social Learning is an approach to the study of learning that focuses on the thought processes that underlie learning.† The subject overtime learned that most dogs are not taught to be aggressive because she was constantly put in situations to be around them without negative results. She learned to overcome her fear because she mimicked interactions that were previously seen earlier in life. Her dogs show her affection. She learned that barking can be a reaction to many things and does not signify aggression or danger. Conclusion Fear can be can overtime can be diminished by positive reinforcements. The subject now owns five large breed dogs. She is shown affection and loves her dogs. Although her fear is not completely gone, it is manageable and is no longer a phobia. Her fear was debilitating in early years.

Joseph Case Study

Case Study Chapter #3 Case Study: Chapter 3, Joseph’s Story A-H A. ) List Joseph’s risk factors and create a brief summary of the information you have so far. Identify how his risk factors would affect cellular function. * The risk factors that Joseph had were smoking, lack of exercise, excessive weight gain, stressing, fatty foods, and a family history of vascular disease. Joseph is middle age Caucasian male who has suffered a heart attack. This may have been caused by him not taking care of his body properly. Joseph is already at high risk for heart disease due to a family history if vascular disease.He has also been stressing, an increase in weight, not exercising, and unhealthy eating. These things could all play a role in how his heart is affected and functioning. His cellular functions are being affected because there is no oxygen flowing throughout the body getting to the heart, cells, organelles, or membranes that keep the body functioning properly. B. ) Assumin g Joseph’ heart has stopped, what cellular process and membrane functions are going to be affected by the loss of oxygen, blood glucose, and waste removal? If Joseph’s heart stopped, the cellular process and membrane functions that would be affected are the aerobic process and the mitochondria. Oxygen and glucose are used in glycolysis which is reacted in the mitochondria where ATP is produced. Carbon dioxide is the waste product in this process and needs to be released. With oxygen and glucose not being present ATP cannot be produced and carbon dioxide cannot be released out the body. Therefor the cells are beginning to rapidly die and the pumps are begging to shut down.Without the main energy source for all cells the body cannot function properly. C. ) Which intracellular organelles have membranes as part of their structures? How would the breakdown of the membranes of these structures affect the function of Joseph’s heart cells? * The intracellular organelles that have membranes as part of their structures are the Mitochondria which has two membranes, and the ER, Golgi which only have one, and the ribosomes do not have its own membrane but it attaches to them.Breaking down the mitochondria would affect Joseph heart because lysosome enzymes which are bound within the vesicles will digest the plasma membranes and the membranes of the other organelles. D. ) Two important pieces of information- the instructions Joseph’s body needs to repair itself and his predisposition for vascular disease- are both contained within the cell on what structures? – Joseph body is going to need its DNA to replicate itself, and also the growth and reproduction of his cells is going to be found on the Cytosol. E. Joseph’s heart attack has caused the function of his cells to change. What types of proteins in the cell membrane were involved in the homeostatic imbalances of his heart cells? * The type of proteins in the cell membrane that was involved in homeostatic imbalance of his heart cells were ATP. There was no ATP, so it affected the pumps in the membrane. The calcium levels rose, and it caused proteases to spill into the interior of the cell, attacking the cytoskeleton. This caused the lysosome enzymes to digest the plasma membranes and membranes of the organelles. F. Why was reestablishing oxygen flow to Joseph’s body so important? What processes would be affected by the lack of oxygen? * Reestablishing oxygen flow to Joseph’s body was important because the body was not functioning properly without oxygen and ATP which every living organelle and cells in the body needs. There are also major organs that need oxygen flowing to them such as the brain, heart, and lungs which require oxygen to maintain functioning. G. ) Consider once again Joseph’s health history and risk factors. What could you suggest to Joseph to reduce his risk for another heart attack? I would suggest that Joseph take care o f himself more by exercising more, maintaining a healthy diet, staying stress free, and looking into his family history of vascular disease and taking his health more serious. H. ) Explain why Joseph’s heart failed based on what you have learned so far about the function of cells in the human body? * Joseph was living an unhealthy life style which consists of unhealthy eating, lack of exercising, smoking, with a family history of vascular disease; I think that Joseph heart failed because his body could no longer function properly.Joseph heart was no longer receiving oxygen which made the cells work rapidly to try and give oxygen flow to the heart. The body was deprived of oxygen, glucose, and could not remove waste. There was no oxygen so the carbon dioxide levels in the body began to rise due to not being released, and caused a low pH. The cells and membranes lacked ATP the main source of energy in cells. The mitochondria could not produce ATP because there was no oxygen, so the cells began to die and the membrane pumps began to shut down. There was no oxygen flowing throughout the body which killed the cells and they were not able to be reproduced.

Sociology Essay Example | Topics and Well Written Essays - 500 words - 20

Sociology - Essay Example I did use instances from the movie to elaborate the effects on individual and society. Whereas, the effects on the multinational companies I gathered from general knowledge. Ethnocentrism is used to define the cultural biased approach when viewing or judging other cultures and ethical systems. The world is wide and constitutes of a number of cultures and belief systems that vary from one another to a smaller or greater extent. Some actions considered normal in one culture may be viewed as offensive or unacceptable by the other one. For example, in Arab countries it is mandatory for all females to cover their head otherwise they face punishment. Now, such custom may be viewed as offensive to women belonging to other cultures and countries. Different ethnic groups can be defined on the basis of caste, religion, language, customs and value system or geopolitical boundaries. So, an ethnocentric person would consider one particular culture most important and superior than others and would measure all other cultures using his preferred culture as benchmark. More often than not the individuals consider their own culture as the most important. Hence, ethnocentr ism can be viewed as an attitude that shows lack of acceptance of other cultures, and a feeling of contempt for people belonging to other cultures. All individuals who grow up in certain society with its own unique belief system tend to view their values as the right one and the highest one. They tend to identify with those set of values and customs and may fiercely resist any attempt to devise any changes in such ideals. As, it amounts to altering their identity of which every human tends to be

Germany Essay Example | Topics and Well Written Essays - 250 words - 11

Germany - Essay Example As per Benjamin Freedman, the Zionists which consisted of the Jews from Germany were the main people, who wanted America to enter the Second World War, to fight against Germany and help Britain. Hence the Zimmermann telegram could have been just a pretext. Till then America had been very much neutral in the war and was having trading ties with Great Britain. 2. Woodrow Wilson pointed out that, the entry of US in its war against Germany would automatically pull them into the Second World War, which would mark the beginning of a new era of bloodshed and arrogance on the part of the US. Thus if the US had remained out of the war, it would have made Germany become a superpower and dominate the world affairs. ( www.eyewitnesstohistory.com ) Thus history had changed its course due to the US participation in the war, which made it much powerful due its military might and a superpower of the world. Thus US would have been a much peaceful nation and would not have made many countries its enemy, if it had kept out of the Second World

Service Operation Management_Discussion question Article

Service Operation Management_Discussion question - Article Example Since everyone comes to such spots to relax, they can only be able to stay longer if the internal and external environmental conditions make life more comfortable for them. On the other hand, there are servicescape that can distract from the service delivery. These include high and unfavorable temperatures; noise; loud music, poor air circulation, poor decoration and bad odour. These qualify as distracters because they can not allow the clients to feel comfortable in a business premise. Thus, if they are not controlled, they can adversely affect the progress of the business (Rosenbaum & Wong, 2007). For example, if clients go to a restaurant and find that it is not clean, noisy and has unpleasant dà ©cor, it will not appeal to them. For this reason, they will not to use it any more and instead go to the rival business to acquire such services in case they can be satisfied. Therefore, business owners and top management should make the right decisions regarding

Employees' Access to the Internet Essay Example | Topics and Well Written Essays - 1250 words

Employees' Access to the Internet - Essay Example It is clear from the discussion, an organization must allow its employees to use the Internet freely but it must implement strict measures to deal with security issues. According to Australia’s one of the major communications companies, Telstra, there has been a three-fold increase in Australian employers limiting the access of their workers to social network sites in the space of 10 months. In fact, throughout the same duration the total number of URLs usually permissible while working has reduced by approximately 60%. (Davidsson) gives an interesting response to the facts by saying that â€Å"organizations should not block their employee’s Internet usage, not even social networking sites.† No doubt, limiting the employee’s access to the Internet can bring in full of nasty worms and a wide variety of security threats. In view of the fact that the needs of a professional workforce can cause anger and augment valuable turnovers however, limiting the employe es’ access to the Internet access can also decrease efficiency by making difficult or interrupting execution as well as completion of organizational activities. In fact, companies restricting employees’ access to the Internet specifically social networking sites will also cause a risk of preceding online networking chances, identifying critical agreements, leads and take delivery of appropriate industry news (Davidsson). In addition, (Davidsson) discusses the viewpoints of various researchers such as the research carried out by Dr Brent Coker while working at the University of Melbourne showed that employees who make use of the Internet just for enjoyment and entertainment at work within a realistic limit of approximately 20% of their total time they spent in the office are more fruitful and active by approximately 9% as compared to those who don’t have these facilities. Additionally, Coker also says that employees need to zone out for a bit to retrieve their at tention. In this scenario, small and self-effacing breaks for instance a rapid surf of the Internet, allows the brain to rest itself, and as a result leading to a higher total net attentiveness for a days’ work, and consequently, greater than before output.† Certainly, companies must take care of their resources and confirm that their employees make use of the Internet for work as intended. In fact, an organization does not just permit its workers to have full Internet access, close its eyes and hope for the best. According (Davidsson), â€Å"an organization must put into practice formal policies on the use of social networking sites in the place of work and the suitable and efficient software tools that help maintain those policies† (Davidsson). Many researches show that if organizations do not stop their employees from using the Internet, employees with unlimited and unnecessary Internet access will misuse their lots of precious time and open the network to vir uses, spyware and a wide variety of other security threats. On the other hand, an organization cannot just disconnect from the world. In this scenario, there is need to implement a set of rules and regulations in order to ensure effective use of the Internet. In addition, it must establish suitable use strategies, choosing and implementing security technology, and finding the way to deal with ethical and legal concerns.  

English Only Debate Paper Assignment Example | Topics and Well Written Essays - 750 words

English Only Debate Paper - Assignment Example Schools should provide the language classes our immigrants and their families need, as long as their purpose is the teaching of EnglishBut we must stop the practice of multilingual education as a means of instilling ethnic pride or as therapy for low self-esteem or out of elitist guilt over a culture built on the traditions of the West." Those who support English Only tend to be United States citizens interested in preserving our long-held common language, those who want to avoid ethnic strife, those fighting civil rights improvements for minorities, those who long for national unity and civic responsibility, those who fear assimilation will be discouraged by bilingual education and voting, those with animosity towards immigrants, those who believe Hispanics and Asians already enjoy unfair advantages, those in political leadership attempting to set a tone of isolation, racists, and those who are threatened by the concept of diversity (Crawford, 1997). According to the National Education Association (2001, pg. ... My Personal Opinion I tend to take the neutral stance on highly controversial debates because I am not one to willingly face strong confrontation. However, if I had to choose a side, I would support the English only initiatives. The reasoning that opponents to the issue give actually supports the very reason why the initiative should go through. They say it is important to preserve native culture and language, and that's one of the main reasons why they are opposed to it. Well, what about the people that were raised in the United States Do they not deserve to have their culture and language preserved as well Conclusion The purpose of this assignment has been to compare and contrast both sides of the controversial issue and explain the writer's opinion on the English Only debate. Whereas both sides make convincing arguments, it still seems only natural that a country would get to keep its native language as its own. If too many cultures and languages are supported, the United States will become something its not and may very well come apart. References Crawford, J.W. (1997). The English Only movement. Issues in U.S. Language Policy. Retrieved March 16, 2008, from http://ourworld.compuserve.com/homepages/jWCRAWFORD/engonly.htm English Only. (2001). National Education

How Leaders can maintain High Quality Performance Term Paper - 1

How Leaders can maintain High Quality Performance - Term Paper Example mise the leader’s interest to promote integrity and performance, as a result of having the feeling that they are privileged such that they cannot lose their jobs and also to the extent of misusing their powers to serve their master’s interests (Morrisson, 2004). However, if this is conducted properly, the leader would be in a position to serve the sole interests of the organization, which are based on quality and sustainable performance and development in all the departments under him or her. This paper is a critical evaluation of ways through which an effective leader can improve performance in his or her place of work. A leader is a person who, to a greater extent, represents the true image of an organization. This means that he is supposed to be a person of high integrity and unquestionable character (Macarthur, 2004). This earns him respect throughout the corporate world such that he would be occasionally cited as a good role model to young people as well as those employees who are under him. For example, it would be wrong for a leader to have the habit of coming to work while under the influence of alcohol or other drugs as this would taken to mean that doing so is acceptable in the work place. Such a leader would set a bad example to his or her juniors, who may go to the extent of doing the same just because their boss is doing it. Similarly, it would be unprofessional for leaders to involve themselves in sexual relationships or harassment of their employees as this may promote indiscipline in the context that these employees may be motivated to do the same, which is unethical in a working env ironment. If anything, leaders should be the first people to observe all the rules and regulations of an organization, in an effort to maintain professionalism and concentration on service delivery. Otherwise, a lot of time would be constantly wasted trying to discipline those who go against the set standards thereby lowering the out put hence low performance. In

Passion of Christ Essay Example | Topics and Well Written Essays - 500 words

Passion of Christ - Essay Example Above all the human nature of the Son of God is beautifully expressed in the film through different emotional incidents. The film starts with a gloomy environment when Christ cries heavily to save him from the forthcoming danger which makes us get surprised that even Christ was so scared of death. Then his own disciple Judas betrays him and Jesus gets arrested. At this time Peter severs one of the soldier's ears showing his faithfulness to Christ but he himself later on denies Jesus three times which symbolizes our weak human nature. When he is brought before the judges he is fired with a lot of questions but Christ keeps his calm temper. The Pharisees being very determined to put Christ to death bring him to the sheriff. The sheriff hesitates to punish him since his wife had been very much disturbed in her dreams regarding Christ. But unable to withstand the pressure of the Pharisees he immerses his hands in water symbolizing that he has no role in whatever happens to Christ and leaves Christ to the Pharisees. The soldiers torture Jesus so cruelly that when he gets lashed his whole body turns red wit h wide marks and the scene is so real that it evokes tears. On his way to the mountain where he is to put on cross he remembers various incidents which instigate our emotions.

Paper on THE KORAN and how it deals with 3 issues listed below Research

On THE KORAN and how it deals with 3 issues listed below - Research Paper Example According to the Muslims the words of The Koran are indisputable and can never be changed by a human being. Various researches, conducted across the world, showed that the words of The Koran are the same as they were at the time of revelation i-e fourteen hundred years ago. The Koran covers many themes but we are going to discuss three chief subjects discussed in The Koran. They are Suicide, Holy War (Jihad) and the use of Alcohol. By going through the various verses of The Koran, we find it lucid and apparent that the suicide is austerely banned in The Koran and there are no exceptions to it. The philosophy of The Koran Says that life is a beautiful thing and it is the gift of Almighty Allah to the human being. It furthers describes that only Allah has the right to take his gift back. No human being is allowed to do so. And if he does, he will face the Wrath of Allah. Not only this that particular human being will never be allowed to enter the paradise. As the Last Prophet Muhammad Says Though it is clear that suicide is strictly forbidden in Islam, but sacrificing life in the Holy war (Jihad) is allowed in Islam. In fact according to The Koran one who fights for the prosperity and the advancement of the religion and sacrifices his life, he will not only be given direct entrance to the paradise but he will also be blessed by the Almighty Allah. â€Å"And fight them on until there is no more tumult or oppression, and there prevail justice and faith in Allah; but if they cease, let there be no hostility except to those who practise oppression.† [Al-Qur’an 2:192-193] It should also be noted that Allah has allowed this Holy war only against the forces of terror and corruption not against the normal and innocent human being. It does not matter to which religion they belong. There are various type of Jihad described in Islam. Jihad varies from pen to

Scientific method Essay Example for Free

Scientific method Essay 1. 1 Reasons choose the case 1. 2 The Problems The problems of this case are: 1. How would you characterize Lincoln Electric’s strategy? In this context, what is the nature of Lincoln’s business and upon what bases does this company compete? 2. What are the most important elements of Lincoln’s overall approach to organization and control that help explain why this company is so successful? How well do Lincoln’s organization and control mechanisms fit the company’s strategic requirements? 3. What is the corporate culture like at Lincoln Electric? What type of employees would be happy working at Lincoln Electric? 4. What is the applicability of Lincoln’s approach to organization and control to other companies? Why don’t more companies operate like Lincoln? 5. What colud cause Lincoln’s strategy implementation approach to break down? What are the threats to Lincoln’s continued success? 6. Would you like to work in an environment like that at Linciln Electric? 1. 3 The Aim/Objectivity The objectives of this case are: CHAPTER II LITERATURE For the literature we will focus at the †¦.. CHAPTER III CASE ANALYSIS 3. 1 Background Case Lincoln Electric Company Lincoln Electric Company 2. Case Analyis. CHAPTER IV CONCLUSION 4. 1 Conclusion of this case study analysis are: 4. 2 Recommendations for The Lincoln Electric Company: Conclusion Lincoln Electric has found a simple way to beat the competition in the manufacturing industry, Lincoln puts the employees first, knowing that without happy employees nothing will improve and nothing will get produced. Through revolutionary incentive programs and effective motivation techniques Lincoln has found ways to keep employees coming back day after day with smiles on their faces and a genuine love for the company in their hearts. It is rare to find companies that value the individual so much while at the same time becoming a leader in their industry. Lincoln has shown that it doesn’t take ruthless executives, slave driver managers, and horrible work conditions to squeeze every last bit of effort out of an employee. Giving employees freedom, paying them for how hard and how efficiently they work, and giving the workers the opportunity to participate in decision making are all it takes to coerce enough effort from workers for the company to be immensely successful. Conclusion The Lincoln Electric case study has illustrated many concepts that Organizational Behavior has to offer. We have discussed many ways in which individuals, groups, and the organizational structure therein, has influenced the behavior at Lincoln Electric. The overall structure has contributed to almost every aspect of the company. Take for example the degree of care for employees at Lincoln, their progressive paradigm allows its employees to feel empowered, enthusiastic, and satisfied with the organization. This consequently, leads to an efficient way of producing their products, ensuring quality, and strengthening client relationships. Employees at Lincoln participate in different divisions. The structure allows for job rotation that reduces boredom, increases motivation, and has a positive influence on productivity. Second, the Advisory Board gives employees a sense of authority and helps maintain communication between lower-level workers and upper-management. Lincoln’s recognition of their employees as â€Å"the company’s most valuable asset,† combined with their competitive compensation package, inspires employee loyalty. Benefits provided include: Medical, vacation, company paid retirement plans, and annual bonuses that are determined by the individual performance evaluations. The foundation for success at Lincoln Electric or any other organization has much to do with the people within the organization, the teams, and individual. It can be said then, after our examination, that there exists a inter-dependent relationship between Lincoln, and its employees. This relationship, held together by competitive compensation, care, and openness, has lead to the company’s magnificent reputation for employment, management, as well as the impressive profit margins. Lincoln should serve as an example for similarly structured organizations. In order to be successful, an organization must keep its workers satisfied. DIBAWAH SEK ADA!!! Lincoln Electric has proven that keeping employees happy is key to a successful business. This has been true in the past for Lincoln and seems to be working currently, as Lincoln recently announced a raise in dividends to be paid. With increasing competition in the manufacturing industry coming from abroad and the worldwide financial crisis, it is astounding that Lincoln has managed to stay strong and actually pay shareholders more than ever before. A Quick Update According to the Lincoln Electric website, their incentive management system compensates and encourages individual and team initiative and responsibility at all levels of employment within the U. S. subsidiary. Lincoln has never experienced a work stoppage in its 100-plus year history. Over the last few years, Lincoln Electric has continued to make acquisitions all over the world, thus expanding their profits and securing themselves as one of the largest manufacturing of welding materials in the world. The benefits that Lincoln Electric still continues to use are the Advisory Board, Piecework incentives, bonus plan, guaranteed employment after three years of service with no layoffs since 1948, and a 401(k) plan. Lincoln Electric’s profits have continued to increase over the past several years and due to its global expansion it seems Lincoln Electric is here to stay.

Effect of Creatine Supplementation

Effect of Creatine Supplementation Abstract Introduction The use of creatine supplements as an aid to enhance performance in sports shot to prominence after it was revealed that the British Olympic team had used said nutritional supplements in the build up to the Barcelona games of 1992. The Times (7 August 1992) reported that high profile athletes such as Linford Christie and Sally Gunnell had won gold medals while using creatine during their preparation. Although sometimes viewed as controversial by sections of the sporting community, creatine as a nutritional supplement is perfectly legal and its use is encouraged by certain sporting institutions. An example of this dilemma is within the NCAA (National Collegiate Athletic Association), whereby the distribution of creatine by team coaches is banned but individual athletes are still allowed to procure the supplement themselves, although the Athletic Management journal, among others, postulates that this was done in order to level the playing field rather than as a result of a side effect discovery (NCAA clamps down on supplements, 2000: 12.5). Creatine is a naturally occurring substance found mainly in meat and fish {{2 Herda,T.J. 2009; }} that was first isolated in skeletal muscle by Michel-Eugà ¨ne Chevreul in 1832 and given its name from the derivation of the Greek word for flesh, Kreas. Twelve years later, the German scientist Justus von Liebig theorised that this compound was necessary to produce muscular action in vertebrates after observing foxes in the wild and comparing their creatine levels to those in captivity. He even went as far as to harvest his own supply of creatine from the foxes and marketed it as Fleisch Extrakt, proclaiming that it would allow the body to do more work and for over a century this was the only creatine supplement ever produced. It has been established by the scientific community that increased ingestion of creatine as a dietary supplement will lead to an increase in the total creatine (TC) and phosphocreatine (PC) concentrations in skeletal muscle {{10 Finn,J.P. 2001;11 Harris,R.C. 1992; 14 Greenhaff,P.L. 1994; }}. PC is simply the phosphorylated form of creatine that is found mainly in skeletal muscle which is utilized during high-intesity exercise to quickly replace the diminished adenosine triphosphate (ATP) stores {{2 Herda,T.J. 2009; }}. This is achieved through the actions of the enzyme creatine phosphokinase (CPK) which is found in high concentrations in muscles, allowing for swift replenishment of ATP despite the rising levels of intracellular adenosine diphosphate (ADP) that occurs during exercise {{2 Herda,T.J. 2009; }}. Ergo increasing the bodies creatine stores should result in an improved ability to regenerate the skeletal muscle fibres ATP stores and consequently lead to improved performance a nd delayed onset of fatigue during bouts of high-intensity exercise (Hargreaves, M. 2006). The aim of this paper is to review the current literature regarding creatines supposed beneficial effect on muscle performance and determine what is the optimal method of delivering the supplement to the skeletal muscle. Since creatine became fashionable in the mid 1990s, numerous sports supplement companies have been researching how it can best be administered into the body, with regards to dose size, timing and the different forms of creatine now available. Other factors need to be considered such as potential side effects and certain population groups who may be at risk when using creatine. The general consensus is that it does work as an ergogenic aid; defined by Leuthholtz and Kreider (2001) as a technique or practice that serves to increase performance capacity, the efficiency to perform work, the ability to recover from exercise, and/or the quality of training thereby promoting greater training adaptations. Another aim of this paper is to examine the mechanisms behind creatine s beneficial effects and where these improvements take place i.e. specific muscle fibre types. It is also important to consider what is meant by improvement; does it mean performance in specific exercises or just in muscle development in general? Are there particular sports events where the improvements are marked and easily noticeable? The two enzymes required for de novo (endogenous) synthesis of creatine in humans, transamidinase and methyltransferase, are found in the kidneys, pancreas and liver {{18 Balsom,P.D. 1994; }}. Therefore creatine needs to be transported via the bloodstream to the muscles where it is needed and it has been found that the normal range of creatine concentration within plasma is between 50 and 100  µmol/L {{18 Balsom,P.D. 1994; }}. To determine the total amount of creatine in the body, the levels of both the free form (FC) and phosporylated forms need to be combined. The present day analysis is that for a man of 70kg, his TC will amount to approximately 120g, with a turnover (of creatine to creatinine, the break-down product of creatine phosphate in muscle) estimated at about 1.6% per day {{19 HOBERMAN,H.D. 1948; }}. This equates to about 2g in an average male, which is replaced by both endogenous and exogenous sources, the latter coming mainly from meat and fish as mentioned earlier, w ith herring being a particularly good example {{18 Balsom,P.D. 1994; }}. In 1986, Hoogwerf et al calculated that the average creatine intake in a mixed diet was 1g per day so the remaining gram has to be made up by endogenous synthesis, while those individuals whose diet lacks creatine completely due to insufficient animal produce intake, such as vegetarians or vegans, will have to make up their daily intake entirely through endogenous means {{21 Delanghe,J. 1989; }}. In terms of distribution, skeletal muscle is home to 95% of the TC found in the body, two-thirds of which is in the phosphorylated form {{18 Balsom,P.D. 1994; }}. The remaining 5% is found mostly in the brain, heart and testes. Ageing appears to have no effect on the total amount of TC found within skeletal muscles, but levels of PC were found to be lower in untrained elderly individuals compared to their younger counterparts, while FC was found in higher concentrations in the elderly cohort {{22 Moller,P. 1982; }}. A subsequent training study by Moller and co-workers revealed that once the elderly individuals had undertaken some basic exercise, their FC and PC levels more closely resembled those of the younger group. This points to a conclusion that inactivity will result in the dephosphorylation of creatine, a process that can easily be reversed by a return to training. A 1989 study by Tesch et al showed that type II muscle fibres have higher concentrations of PC than their type I counterparts, during resting state. These findings are to be expected since the anaerobic type II fibres use PC as their major storage fuel so that ATP can be generated quickly, as opposed to the type I slow twitch fibres that primarily use triglycerides as their main source of fuel. Before exploring creatines proposed effects on muscle performance and development, it is important to consider how its ingestion actually influences the bodies stores. In 1992 Harris et al showed that ingesting 5g of creatine monohydrate resulted in the elevation of the level of creatine in plasma, one hour later, from 50-100  µmol/L to over 500  µmol/L. Unfortunately the only research conducted that has uncovered the mechanism behind creatines transport from bloodstream into muscle was done in rats {{27 Fitch,C.D. 1966; }}. It was found that the intracellular trapping of creatine and a saturable process allowed for transport of the compound from the bloodstream across to the muscle and explained the high creatine content of the skeletal muscle. Perhaps surprisingly, this is still the most we know about this particular mechanism after over 40 years and is definitely an area that is prime for future research. Creatine monohydrate versus creatine ethyl ester While creatine monohydrates (CM) use is widespread, creatine ethyl ester (CEE) is less well known in the public domain. Manufacturers of the latter claim it is more readily absorbed into the body due to being more lipophilic and therefore having a longer half-life once ingested. It is converted back into creatine once digested as it is an ethyl ester derivative of creatine, specifically developed by the University of Nebraska Medical Centres technology transfer entity, UNeMed. The claims of the various manufacturers of this specific type of creatine were disputed by a study by Child and Tallon that was presented at the International Society of Sports Nutrition 4th annual meeting. They had found that CEE was quickly broken down into creatinine due in part to the decreased acid stability caused by the addition of the ethyl group (Child Tallon 2007). The proposed beneficial benefits of the two varieties will be discussed in length later on. Effect on body mass In 1975, Ingwall et al hypothesized that creatine could stimulate both cardiac and skeletal muscle into a state of hypertrophy by myofibrillar protein synthesis. In vitro and in vivo skeletal muscle had increased synthesis of the contractile proteins actin and myosin as well as the muscle specific iso-enzyme creatine phosphokinase, all of which were due to creatines selectivity. With the increased accumulation of these myofibrillar proteins, skeletal muscle went into a state of hypertrophy. This study is considered as the initial groundbreaking research into the methods behind creatines effect and a lot of the subsequent papers mentioned in this piece reference it extensively. Ingwall followed this initial study up a year later {{16 Ingwall,J.S. 1976; }} with a paper on creatines effect as a potential chemical signal that links increased muscular activity with increased contractile mass. An important factor to note is that this paper is not referring to creatine as a dietary supplement, as its effects as an ergogenic aid were not fully understood until the early 1990s, but rather as an end product of the contraction mechanism. Its aim was to establish the biochemical and physiological mechanisms by which muscular hypertrophy occurs after increased muscular activity and measure the effects of increased intracellular creatine levels in differentiating skeletal muscle cells in culture. The conclusion was that although creatine probably does play a role in selectively controlling the rate of synthesis of muscle-specific proteins, it is hard to determine whether these results would apply in vivo. There are two schools of thought when it comes to assessing the change in body composition that comes with creatine supplementation; an increase in fat-free mass, first proposed by Earnest et al in 1996, and/or an increase in the relative water content of skeletal muscles. Francaux and Poortmans found that after nine weeks of training and creatine supplementation, their was an increase in the absolute value of both total body water (TBW) content and intracellular water (ICW) levels but not the relative value, indicating that the gain of 1-2kg of total body mass they observed was due to dry matter growth {{17 Francaux,M. 1999; }}. These results were similar to those obtained by Kreider et al in 1996 in that there was an increase in total body mass without a change in the TBW percentage {{28 Kreider,R.B. 1996; }}. When specifically studying the effects of creatine ethyl ester (CEE) supplementation, Spillane et al found no significant changes in TBW between the CEE, creatine monohydrate and placebo groups after heavy resistance training lasting 48 days {{26 Spillane,M. 2009; }}. This study paid particular interest to the supposed water retention qualities of CEE as many of the manufacturers of the supplement claim that the esterfication process it undergoes increases cells permeability to creatine and minimizes the amount of extracellular water (ECW) retained during supplementation {{26 Spillane,M. 2009; }}. As suggested by Mesa and colleagues {{80 Mesa,J.L. 2002; }}, one of the potential benefits of creatine supplementation is the accompanied increase in TBW and ICW that help facilitate skeletal muscle hypertrophy. Furthermore in 1998 Kreider et al conducted a study that used bioelectrical impedance to evaluate the changes in body composition after short term (28d) creatine supplementation during training. They concluded that the increases in body mass that they found could not be explained by disproportionate increases in total body water content and the majorit y of the increase could be attributed to lean tissue accretion {{29 Kreider,R.B. 1998; }}. Powers et al study in 2003 is perhaps the definitive work done on the subject of water retention within muscle during creatine supplementation. They concentrated solely on the fluid distribution, in a similar way to Francaux and Poortmans; by measuring total body water as well as the intra- and extracellular levels and found that although water was retained, fluid distribution remained the same {{31 Powers,M.E. 2003; }}. The theory that water retention is the main stimulus for skeletal muscle hypertrophy due to preferential retention by the intracellular component is without any evidence in the literature researched for this paper. The increase in TBW is relative to the increase in total body mass, the majority of which is formed of fat-free mass. Effect on maximal performance Maximal performance can be defined in many ways depending on the discipline; within the gym environment it is known as the 1 repetition maximum (1RM), the most weight an individual can lift in a single repetition for a given exercise. Out on the athletics track, maximal anaerobic performance can be measured with a short sprint, between 60-120m for example. Most of the studies that will be subsequently mentioned in this section have sought to discover the effects of combining creatine supplementation with various forms and intensities of resistance training. The duration of the training period also varies from one study to the next. Beck et al combined ten weeks of resistance training with supplementation of a drink that contained creatine, amino acids and protein {{6 Beck,T.W. 2007; }}. The control group drank a placebo mixture that contained just carbohydrates, and both groups were tested for their anaerobic power production before and after training. Both groups experienced improve d performances in their leg extension and bench press 1RM scores as well as their muscular endurance (number of repetitions performed at 80% of their 1RM). Also of note were increases in fat-free mass and percentage fat reduction for both groups. Most significantly however, were the changes elicited by the test drink when it came to peak power (PP) and mean power (MP) production; quantitative values that were determined using two 30 second Wingate Anaerobic Tests (WAnT). A good summary of this test is provided by -zkan et al (2010): it requires 30 seconds of pedalling at maximal speed on a cycle ergometer, against a resistance that is determined by the users body weight. As mentioned, it tests the individuals muscle power, endurance and fatigability and these were all improved in the test group but not in the placebo group. Their reasons for using a combined supplement drink was to assess whether the creatine, protein and amino acids combined effect would be greater than the benefits that would be expected from ingesting just one of the ingredients alone. It was hoped that examining the changes expected in body composition after resistance training would help to differentiate between the mechanisms that assist in supplement-induced performance enhancement. In that respect the study revealed no new information. The combination drink did improve the test subjects anaerobic capabilities compared to the carbohydrate placebo but provided no additional benefit for improving muscular strength or endurance when combined with medium term resistance training. A possible improvement to the study would have been to add in placebo groups that were to consume just protein and amino acid isolate drinks and perhaps it would have then been easier to differentiate between the respective beneficial effects of each supplem ent. It does confirm that when exercising at near maximal level, increased PC levels within the muscle can be advantageous at replenishing the ATP-PC pathway in anaerobic conditions. A near identical study by Chromiak et al in 2004 had differing results when it came to comparing the final PP and MP values of the two groups {{48 Chromiak,J.A. 2004; }}. They found that those who had taken the carbohydrate-only drink had identical results, in respect to improved PP and MP values, to those who had received the combination one. Differing levels of training intensity and volume could account for these differences, as well as the fact that the test conducted by Beck et al was evaluated using two WAnTs, as opposed to the Chromiak study , who only used one. When the results are compared to other studies that have tested similar protein, carbohydrate and creatine mixes, creatine does appear to produce the most consistent improvements in performance related activities so one can assume that the isolated increases in PP and MP are due to creatine, rather than the protein or amino acids. Open to discussion however, is the possibility that protein and amino acids could have contributed to the post-exercise recovery and tissue repair, therefore becoming a factor in the PP and MP training-induced increases. When creatine ingestion is isolated during short-term supplementation, the results of several studies appear to show encouraging results. Tarnopolsky and colleagues showed that short-term, high-dose creatine supplementation (20g a day for 4 days) markedly improved high intensity exercise performance, specifically in anaerobic cycling power and dorsi-flexor maximal voluntary contraction torque. They also found that males and females responded to the supplementation in a similar manner, with no gender effects apparent {{49 Tarnopolsky,M.A. 2000; }}. Volek et al found comparable results when they looked at maximal effort muscle contractions in individuals during repetitive sets of bench press and jump squats, after receiving 25g doses of creatine every day for a week {{50 Volek,J.S. 1997; }}. CM vs. PEG A subsequent study by Beck with Herda et al {{2 Herda,T.J. 2009; }} compared the effects of CM with that of differing doses of polyethylene glycosylated creatine (PEG), another form of CEE. Using the standard recommended safe dose of 5g a day of CM, the results after training were compared to those obtained taking 1.25g and 2.5g of PEG. Similar tests to the ones previously mentioned in other studies were used to measure muscle strength, endurance and power output in a group of young, healthy men. The difference with this study was that there was no extra training (aerobic or resistance) undertaken by any of the subjects from the level of exercise that they performed regularly before entering into this study. Instead it was just the simple administration of their respective supplement or placebo for a period of 30 days. CM had the effect of increasing body mass and muscle strength in the 1RM tests using the bench press and leg press. Those individuals taking the PEG doses found simila r improvements in muscle strength but no change in their body mass. Neither group had improved PP performance or muscle endurance when compared to the placebo group, respectively measured using the countermovement vertical jump and WAnT, and repetitions to failure at 80% of 1RM using bench press and leg press. It had been suggested by Fry et al that PEG could help facilitate creatines movement across the sarcolemma during gastrointestinal (GI) absorption, therefore a smaller dose of this form of creatine would be needed to obtain potentially the same results as CM (Fry, CF. 2007). This study showed that while a smaller dose of PEG did show comparable results to those obtained using CM, further studies are required to determine its effects when combined with resistance training. One notable practical application is that both CM and PEG groups experienced improved 1RM performance without undertaking a loading period. Many manufacturers of CM encourage a week of loading of the creatine supplement i.e. a larger dose of 20-25g followed by a maintenance period taking a normal 5g dose. Going on from this, with further research required, it might be possible to achieve the same improved performance in 1RM exercises usually seen after 5g.d-1 of CM, by taking a smaller daily dose of PEG. Again, it i s possible results may vary when combined with a set period of resistance training and further research is required in this area. CM vs. CEE, with special reference to the creatine transporter A 2009 study by Spillane et al concentrated on looking into the effects of CEE supplementation on muscle performance after a seven week period of heavy resistance training {{26 Spillane,M. 2009; }}. As mentioned briefly earlier, CEEs proposed advantage over CM is that it is more bio-available due to the esterification process it undergoes, thereby making it less hydrophilic. The manufacturers of this particular variety of creatine also claim that due to enhanced sarcolemma permeability in favour of CEE, it is able to taken up into muscle without the need for the creatine transporter (CT) {{26 Spillane,M. 2009; }}. The CT mediates the uptake of creatine in skeletal muscle against a concentration gradient and is helped by a Na+-dependent transporter {{94 Guimbal,C. 1993; }}. A review by Snow and Murphy looked at the literature concerning the CT, primarily how it is regulated and what gene expression is responsible for its activity {{51 Snow,R.J. 2001; }}. They found that the CreaT1 gen e was expressed in a variety of tissues, including neural, cardiac and skeletal muscle, and that the activity of the transporter protein itself was regulated by substrate concentration, cellular location and a host of other factors. A subsequent review in 2003 by the same authors demonstrated that the creatine content in muscle was predominantly determined by extracellular supply and the expression and activity of the CTs {{52 Snow,R.J. 2003; }}. They also found that after creatine supplementation, the increases seen in total muscle creatine levels were variable and hypothesized that potential factors responsible for these differences could be carbohydrate intake, average level of exercise and possibly fibre type. Supplement companies make specific reference to CEEs supposed benefits over CM, indicating that it is easier to absorb than other versions and offers faster results (MyProtein.co.uk web site, accessed 27-1-2010). However, these claims have been disputed, not only by the International Society of Sports Nutrition, as mentioned earlier, but also by another independent study that showed that CEE was unstable at low pH conditions and as a result, would be taken up less by muscle than an equivalent dose of CM (Mold et al 1955). The results of the comparative study by Spillane et al seemed to concur with these objections. Performance and muscle strength were improved to a similar level of those using CM and those in the placebo group, while body composition was unchanged. They concluded that the improvements seen in the study were most likely due to the training regime, rather than the supplementation and that CEE ingestion markedly increased the serum creatinine levels without any notable change in serum and total muscle creatine levels. This can only lead to the observation that the CEE was being degraded while in GI transit and its uptake by skeletal muscle was insufficient enough to prevent further degradation to creatinine or increase the levels of creatine within the muscles {{26 Spillane,M. 2009; }}. This is a very interesting revelation considering the manufacturers claims of increased absorption and it shouldnt go unnoticed that all supplementation mentioned in the study (placebo, CM and CEE) provided no additional benefit to the training specification undertaken by the volunteers. A loading phase (approx. 20g/day) of five days was followed by a maintenance period lasting 6 weeks (approx. 5g/day) and the training programme was a fairly intense one with participants required to train four times a week. Perhaps the more demanding training schedule was sufficient in providing maximal muscle strength increases and supplementation could not possibly have had any b eneficial effect. This is open to discussion however, as so far every study that has been reviewed in researching for this paper has shown that creatine increased the effects of training. Effect on repetitive sub-/supra-maximal exercise Improved performance in repetitive exercises such as repeated sprints (6x60m) are more relevant than one-off maximal performances when it comes to assessing creatines effect in a sporting environment. The ability to perform longer and harder during interval training sessions gives way to better results and hopefully better performance in competitions. It is essential to differentiate this form of exercise from endurance training, which involves long concerted efforts with little, if any, rest time. It could be said that improving this aspect of your training will give rise to improved performance in 1RM tests so the effect of creatine supplementation needs to be evaluated in both aspects. High intensity interval training (HIIT) is a specific type of interval training and is utilised by some of the studies subsequently mentioned. It requires maximal effort for a short duration of time, interspersed with active recovery at a lower intensity to the main workout. The thinking behind this form of training is that intramuscular levels of H+ will be elevated when the next set of exercise begins and this should force the body into improving intramuscular buffering capacity {{54 Costill,D.L. 1984; }}. This should then improve performance in future training/events by delaying fatigue. A 2003 study by van Loon et al looked at the effects of CM supplementation, without training, on performance during repeated supra-maximal sprints on a cycle ergometer as well as an endurance cycling exercise {{24 van Loon,L.J. 2003; }}. Whole-body and muscle oxidative capacity and substrate utilisation as well as body mass were also measured before and after to monitor any potential changes. The main aim of the researchers was to determine any differences in the results of the aforementioned values, between creatine loading and prolonged use of the supplement. Performance in the repeated sprints was improved in both groups, while there was no improvement at all in the endurance exercise. Muscle oxidative capacity was also unaffected. The researchers had based their predictions, on a possible change in the oxidative capacity, on findings by Brannon et al that showed increased muscle citrate synthase activity in rats after prolonged creatine supplementation {{53 Brannon,T.A. 1997; }}. Their results suggested improvements in the values mentioned because citrate synthase is a mitochondrial marker enzyme, although almost every study that has looked into creatines effect on endurance has found no (or even negative) effect. Unfortunately this study also came to the same conclusion. Kendall et al carried out a similar, subsequent study in 2009, looking into the effects of combining HIIT with creatine supplementation and assessing any changes in critical power or anaerobic working capacity {{3 Kendall,K.L. 2009; }}. Critical power reflects the individuals ability to sustain their highest power output for an extended period time while anaerobic working capacity is their total metabolic work capacity, independent of oxygen use {{3 Kendall,K.L. 2009; }}. Creatine significantly improved critical power compared to the placebo and control groups while anaerobic working capacity was unchanged in all test subjects after treatment. This suggests that HIITs effects on endurance performance changes may be enhanced by creatine supplementation. A possible explanation for this is that PC is a major component of biological buffering and, as has been shown already, creatine supplementation can increase the bodies total creatine stores therefore allowing for improved pre-exercise PC availability. Although the participants of this particular study did not have their intramuscular levels of PC measured, other studies have repeatedly shown a significant increase after varying levels of supplementation (3-20g/day) {{11 Harris,R.C. 1992;1 Vandenberghe,K. 1997; 55 Casey,A. 1996; }}. Therefore, not only does creatine supplementation help to replenish PC stores and increase energy production in the ATP-PC energy system, but it also serves to delay the onset of muscle fatigue by prolonging the build up of ADP and inorganic phosphate (Pi), known factors in the activation of anaerobic glycolysis (Cramer 2007). The studies covered in this paper have mostly used young, healthy males to test the effects of creatine supplementation so to ensure fair coverage of the population the next study to be considered examines the effect of the ergogenic aid in sedentary older women. Gotshalk et al (2008) showed significant increases in upper- and lower-body maximal strength in thirty 58-71 year old women after CM supplementation The effect of creatine supplementation on muscle development The aim of this section is to attempt and explain the structural changes that take place after creatine supplementation that facilitate the improvement in muscle performance shown in the aforementioned studies. It has already been shown by numerous studies that exogenous creatine can replenish the PC stores and lead to faster regeneration of ATP and therefore allow a longer and more intense exertion. This next section will focus on how creatine potentially alters the morphology of skeletal muscle and how it can amplify the effects of training. Muscle fibre type and size A study by Volek et al examined the cross-sectional area and proportion of muscle fibre types before and after supplementation and twelve weeks of heavy resistance training {{56 Volek,J.S. 1999; }}. Those subjects in the creatine group had significant increases in the cross-sectional area of all four types (Type I, IIA, IIAB IIB) while increases in the placebo group were much smaller, with only Type IIA fibres reaching a significant value of change. Interestingly it was this type of fibre that increased in proportion in both groups after training, but more so in the creatine subjects (9% vs. 7%). They also found a significant decrease in Type IIB fibres in both groups (9% and 6%) indicating that the training was responsible for a slight shift from the fast glycolytic type towards the fast oxidative type of fibres, with creatine accentuating this change. This change is to be expected as resistance training has previously been shown to decrease the percentage of Type IIB fibres and en courage the transformation from Type IIA > Type IIAB > Type IIB in as little as five workouts {{18 Balsom,P.D. 1994; }}. As the authors state in their discussion section, the greater gains in muscle fibre hypertrophy seen by the creatine group implies enhanced myofibrillar synthesis and/or reduced breakdown. Myosin heavy chain synthesis Ingwall and colleagues had shown in 1972 that skeletal muscle, formed both in vitro and in vivo, would synthesise myosin heavy chain faster when supplied with creatine in vitro {{57 Ingwall,J.S. 1972; }}. Ingwall had been one of the first to postulate that the hypertrophy of skeletal muscle as a result of increased muscular activity might be due to an end product of the activity promoting contractile protein synthesis {{57 Ingwall,J.S. 1972; }}. The results of his early experiment were consistent with the idea that creatine acts as a positive-feedback effector within the system relating muscular activity and muscle protein synthesis. However it is still unclear whether the same mechanism is applicable in vivo as creatines beneficial effects appear to act indirectly through the enhancement of the intensity of trai

Interrupts In Operating Systems Computer Science Essay

Interrupts In Operating Systems Computer Science Essay To successfully control several processes the core of operating system makes utilize of what is known as interrupt. Interrupt is a machine used for implementing the multitasking concept. It is a signal from hardware or software to point out the incidence of the event. When one or more process running and at similar time if user give an additional process then interrupt is take place. If the CPU does not poll the control bit, but instead receives an interrupt when the device is ready for the next byte, the data transfer is said to be interrupt driven. A hardware interrupt occurs, when an I/O operation is done such as analysis some data into the computer from a tape drive. In additional term hardware interrupts are used by devices to communicate that they need awareness from the operating system. Some familiar examples are a hard disk signaling that is has read a sequence of data blocks, or that a network device has processed a buffer containing network packets. Interrupts are also worn for asynchronous events, such as the appearance of new data from an exterior network. Hardware interrupts are delivered straight to the CPU via a little network of interrupt administration and routing devices. Hardware interrupts are referenced by an interrupt numeral. These statistics are mapped back to the section of hardware that produced the interrupt. This enables the system to monitor which device formed the interrupt and when it occurred. In most computer systems, interrupts are handled as speedily as possible. When an interrupt is acknowledged, any recent action is blocked and an interrupt handler is executed. The handler will anticipate any supplementary running programs and system actions, which can time-consuming the entire system down, and generate latencies. MRG Real-time modifies the way interrupts are handled in array to progress performance, and reduce latency. Software interrupts A software interrupt occurs when an application program terminates or needs definite services from the operating system. Software interrupt generated contained by a processor by executing an instruction. Software interrupt are frequently used to implemented system calls because they implemented a subroutine call with a CPU ring stage modify. Timed interrupts The timed interrupt is worn when a convinced event MUST happen at a specified frequency. Interrupt vector   An  interrupt vector  is the  memory address  of an  interrupt handler, or directory into a group called an  interrupt vector table  or  dispatch table. Interrupt vector tables include the memory addresses of interrupt handlers. When an interrupt  is generated, the processor saves its completing state through a  context switch, and begins effecting of the interrupt handler at the interrupt vector. Answer 2 Microkernel A Microkernel tries to run the majority services like networking, file system, etc. All thats left to do for the kernel are essential services, like memory allocation, scheduling, and messaging (Inter Process Communication). IPC Hardware Server S/W Kernel In theory, this model makes the kernel additional receptive (since a large amount of functionality resides in traceable user-space threads and processes, removing the require for context-switching into the kernel proper), and improves the constancy of the kernel by reducing the quantity of code running in kernel space. There are also supplementary benefits for OS that carry multi-CPU computers (much simpler reentrancy security and better correctness for asynchronous functionality) and distributed OS (code can use services without knowing if the service contributor is running on the similar computer or not). A disadvantage is the sum of messaging and Context Switching concerned, which makes microkernels conceptually slower than monolithic kernel. Modular Kernel A modular kernel is an effort to combine the excellent points of kernel-level drivers and moderator drivers. In a modular kernel, a few part of the system core will be situated in autonomous files called modules that can be additional to the system at run time. Depending on the substance of those modules, the aim can differ such as: just loading drivers if a device is in fact establish only load a file system if it gets really requested, just load the code for a precise scheduling, security or any policy when it should be evaluated. Modular and layered kernel compare and contrast The modular kernel approach requires subsystems to interrelate with each other through suspiciously constructed interfaces that are naturally narrow (in conditions of the functionality that is showing to external modules). The layered kernel moves toward is similar in that admiration. However, the layered kernel imposes a firm ordering of subsystems such that subsystems at the subordinate layers are not allowed to appeal to operations parallel to the upper-layer subsystems. There are no such limitations in the modular-kernel approach, wherein modules are open to invoke each other not including any constraints. Answer 3 What is a context switch? Context switching occurs when single  process  provisionally discontinues execution and an additional  process  resumes execution in its position. Context switching is performed by the  scheduler. To give each process on a multi-programmed machine a light contribute to of the CPU, hardware clock generates interrupts every so often. This allows the operating system to program every process in core memory (via scheduling algorithm) to run on the CPU at the same intervals. Every time a clock interrupt occurs, the interrupt handler checks how much time the recent running process has used. If it has used up its total time segment, then the CPU scheduling algorithm (in kernel) picks a dissimilar process to run. Each switch of the CPU from one process to a new is called a context switch. What actions are taken by a kernel to context switch? Actions are taken by a kernel to context switch surrounded by threads. The threads contribute to a lot of resources with more peer threads belonging to the equal process. So a context switch along with threads for the similar process is effortless. It involves switch of register position, the program counter along with the stack. It is comparatively easy for the kernel to achieve this task. Actions are taken by a kernel to context switch among Processes. Context switches among processes are exclusive. Ahead of a process can be switched its PCB (process control block) should be saved by the operating system. The PCB consists of the subsequent information: The process state, the program counter, the principles of the different registers, The CPU scheduling information for the process, Memory organization information concerning the process, Possible accounting information for this process, I/O status information of the process. When the PCB of the presently executing process is saved the operating system loads the PCB of the subsequently process that has to be performing on CPU. This is an important job and it takes a lot of time. Answer 4 System calls System calls are functions that a programmer can call to perform the services of the operating system. Processes that run in user mode and how processes and libraries can cause execution in kernel mode. The interface between these two modes is provided by  system calls. These are function calls that cause requests to be made to the kernel and the kernel to execute on behalf of those requests. Commands   UNIX System Calls   Libraries   File Formats   Games   Device Drivers   System Maintenance   System calls implemented by an operating system User cannot execute privileged instructions. Users must ask OS to execute them system calls. System calls are often implemented using traps. OS gains control through trap, switches to supervisor model, performs service, switches back to client mode, and gives control back to client. Dual mode The dual mode operation provides us with the resources for protecting the operating system from erroneous users. User mode and monitor mode are the two modes. Monitor mode is also called superintendent mode, system mode or privileged mode. Mode bit is attached to the hardware of the computer to point toward the present mode. In argument 0 mode bit is for monitor mode and 1 mode bit is for user mode. Application programming interface An application program interface is the precise technique set by a computer  operating system  or by an  application program  by which a programmer scripting an application program can create requirements of the operating system or a different application. An application program interface can be contrasted with a  graphical user interface  or a  command interface (both of which are direct  user interface) as interfaces to an operating system or a program. For example: Network application programming interface (API) The services that provide the interface between application and protocol software. Application Network API Protocol A Protocol B Protocol C Different methods of passing data to the operating system In a computer system having variety of memory address spaces, such as user space and kernel space, a technique and system is provided for communicating data. A data structure is distinct in the kernel space to stock up data. The data structure is nearly mapped to an application in user space such that the application can contact the data structure via virtual memory addresses. By directly accessing the data structure, data transfers between the address spaces using system calls and interrupts can be reduced. Answer 5 What is Process Scheduling? Process scheduling is a method that is used when there are limited assets and many processes are competing for them; Multiprogramming tries to make sure that there is a number of process running at all times. This is completed to utilize the CPU as much as possible. In timesharing system, the CPU switches so regularly between jobs grey_loader that the user does not experience that the machine is being mutual by many processes or even several users. What are the differences between short-term, medium-term, and long-term scheduling? Long term scheduler determines which programs are admitted to the system for processing. It controls the degree of multiprogramming. Once admitted, a job becomes a process. Medium term scheduling is division of the exchange utility. This relate to processes that are in a blocked or suspended state. They are swapped out of real-memory until they are prepared to execute. The swapping-in decision is based on memory-management criteria. Short term scheduler, also known as a dispatcher executes most regularly, and makes the finest-grained conclusion of which process should execute subsequently. This scheduler is invoked whenever an occasion occurs. It may direct to interruption of one process by pre-emption. Process state The state of process is distinct in fraction by the present activity of the process. Each process may be in one of the following states: New Running Waiting Ready Terminated These state names are random, and they differ across operating systems. The states that they correspond to are establishing on all operating systems, however. Certain operating systems more finely describe process states. Only one process can be running on any processor at any immediate, although numerous processes may be ready and waiting.

Burnt by the Sun :: Nikita Mikhalkov Burnt by the Sun Movies Essays

Burnt by the Sun Nikita Mikhalkov's Burnt by the Sun was released in 1994, a year in which over seven decades of communism were undoubtedly still a vivid memory in the eyes of the Russian people. The transition from dictatorship to democracy left them with no choice but to try and disregard their past in order to better accept the many changes that the future would bring. In Burnt by the Sun, however, the director focuses on the characters' human emotions rather than condemn their ideology or their motivations. He thus brings us close to these individuals who are clutching the remnants of the ideals they originally fought for, and who, with the return of an old friend, are suddenly forced to simultaneously confront their future and search through their past. Throughout the whole movie this is the main theme the viewer is given to reflect on: the clash between the sweet, safe, nostalgic past and the forthcoming of a bitter, dangerous, uncertain future. This theme is particularly alive in the sequence 'Arrival of Summer Santa'. By analyzing the opening segment of this sequence, we realize that it is the editing which renders the conflict so palpable. From one cut to the next, we learn Nadia and Mitia's implicit memories and desires; during their conversation, the cutting alone makes us realize what will happen; near the end of the sequence, one simple cut says more than a minute-long scene ever could have done. Thanks to the editing, we become involved with the characters, and grow fully aware of the symbolic opposition between Nadia and Mitia, between past and future. The sequence opens with various shots of the Red Army pioneers marching along the road. We gradually move to the back of the parade until we see Mitia, in disguise, marching with them. However, the camera only stays with him for a brief instant. It tilts down to reveal a young boy who is probably the same age as Nadia, and right after that we cut to a shot of her, at the gate, saluting the pioneers. That single cut reveals the entire essence of Nadia's character. She has one desire: to be a pioneer. She has been raised in a family that cultivates the memory of an idealistic communist regime, in which unity and devotion prevail. Nadia embodies the memories and desires of her people: memories of a past utopia, and desires to keep that utopia alive. Burnt by the Sun :: Nikita Mikhalkov Burnt by the Sun Movies Essays Burnt by the Sun Nikita Mikhalkov's Burnt by the Sun was released in 1994, a year in which over seven decades of communism were undoubtedly still a vivid memory in the eyes of the Russian people. The transition from dictatorship to democracy left them with no choice but to try and disregard their past in order to better accept the many changes that the future would bring. In Burnt by the Sun, however, the director focuses on the characters' human emotions rather than condemn their ideology or their motivations. He thus brings us close to these individuals who are clutching the remnants of the ideals they originally fought for, and who, with the return of an old friend, are suddenly forced to simultaneously confront their future and search through their past. Throughout the whole movie this is the main theme the viewer is given to reflect on: the clash between the sweet, safe, nostalgic past and the forthcoming of a bitter, dangerous, uncertain future. This theme is particularly alive in the sequence 'Arrival of Summer Santa'. By analyzing the opening segment of this sequence, we realize that it is the editing which renders the conflict so palpable. From one cut to the next, we learn Nadia and Mitia's implicit memories and desires; during their conversation, the cutting alone makes us realize what will happen; near the end of the sequence, one simple cut says more than a minute-long scene ever could have done. Thanks to the editing, we become involved with the characters, and grow fully aware of the symbolic opposition between Nadia and Mitia, between past and future. The sequence opens with various shots of the Red Army pioneers marching along the road. We gradually move to the back of the parade until we see Mitia, in disguise, marching with them. However, the camera only stays with him for a brief instant. It tilts down to reveal a young boy who is probably the same age as Nadia, and right after that we cut to a shot of her, at the gate, saluting the pioneers. That single cut reveals the entire essence of Nadia's character. She has one desire: to be a pioneer. She has been raised in a family that cultivates the memory of an idealistic communist regime, in which unity and devotion prevail. Nadia embodies the memories and desires of her people: memories of a past utopia, and desires to keep that utopia alive.

Male Circumcision is Unnecessary and Wrong Essay -- Argumentative Pers

Male Circumcision is Unnecessary and Wrong I am opposed to the circumcision of infants. Here are my reasons: The reason circumcision is performed at all is for historical and religious reasons, not for medical reasons. Circumcision is not medically necessary; the medical societies now consider it optional, and will in time recommend against it because of the risks involved. The health benefits claimed are always statistically minor and so do not warrant the practice. Additionally, any putative health benefits mostly relate to adult males; to circumcise a baby today for benefits that are hoped to accrue decades later is unwarranted, because advances in medicine that will occur during those decades may make such prevention unnecessary. Also, to circumcise in the hope of preventi...

Commodifying Children Through Cartoon

2. Abstract Cartoons are the most frequent, popular and easily accessible source of entertainment to children. Because in today‘s world cartoon industry is one of the most successful and bustling industries in the global market various multinational corporate companies using cartoon in order to attract and influence children to buy their commodity. The present study on ? Commodifying Children through Cartoon: An Anthropological Research on Bangladeshi Children living in Urban Area? ims to find out how various corporate and international company using cartoon to immerse young children with commodity and into popular culture and what kind of effects children show as they begin to associate themselves with more materialistic possessions. For gaining in-depth understanding of the situation several anthropological methods such as observation, informal interviews, Participatory Urban Appraisal, Focus Group Discussion, Questionnaire Survey will be carried out for this study and also S econdary data will be used to support the research study.From this study researcher is expecting to find out that there is a relationship between cartoon endorsement and children impulse buying. It means when a children sees a cartoon endorsed products he/she insists to buy the product. Key words: Cartoon, Children, Commodity, Impulse buying, Corporate Company, Popular culture, Globalization. 3. Introduction: In Today‘s World Consumerism is fundamental to society. The marketing industry is integral to the economy and includes countless businesses and corporations that compete vigorously to survive and increase profits.Therefore they must use marketing strategies that will convince people to buy their products. Over the years, marketing strategies have developed into complicated psychologically targeted persuasive techniques for persuading, manipulating, and altering consumer perceptions. Furthermore, as corporations have advanced their understanding of marketing, they have als o begun to follow people‘s social trends and focus their attention on audiences that wield the most power and money. Over the years, this focus has turned toward children. Marketers now see children as potential and ucrative consumers who can be influenced through media to desire certain products and to either buy or persuade their parents to purchase for them. Because most of the children watch cartoon in their leisure time big corporate company are now using cartoon to sell their product. Over the last several years, child-directed advertising has grown exponentially. These increases indicate that corporations believe in their marketing strategies and therefore continue to invest in them to increase their profits. And for good reason: consumers respond.Children spend on average twenty hours in front of TV in a week and see hundreds of advertisement related to child product. In effect, previous researches have shown that when children reach first grade, they have received an average of 50 new toys a year and can recognize approximately 30 name brands. By age six, girls begin immersing themselves into popular culture, while boys already show interest in masculine commercials and violent video games. This immersion of young children into popular culture consequently has some startling effects as children begin to associate themselves with products and demand more materialistic possessions.There are a few grounds or open space left in urban area of Bangladesh in which children can play. As a result children are spending most of their time in home watching TV especially watching cartoon related program. As the numbers of channels have increased in the recent years so as the Cartoon and advertisement related to cartoon which have allowed the companies to directly access their desired target market. In Bangladesh – Cartoon Network, Disney, Nickelodeon, Pogo and Disney XD provide such platform to the companies to reach the children market.Marketers adve rtise their products through different cartoon characters and promoting different premium offers which make the children to buy these products instantly. Cartoon has become one of the main sources of their entertainment. Accordingly, the cartoon industry is one of the most successful and bustling industries in the global market. Because cartoon has become one the main source of entertainment all around the world various company using cartoon, cartoon characters to sell their product. Today every child is trying to emulate the characters from which they get inspired and pushing themselves to be like them in every manner.If we follow a routine of a child, we can clearly observe that a child wakes up in the morning wearing Disney character Pajamas, roll out of bed sheet having some licensed character on it, his toothbrush and everything covered in his favorite cartoon characters and even in his breakfast he eats up cake or cereal packed in some cute cartoon box. Strapping his Ben Ten b ackpack he moves to school but this commercialism even does not stop in school boundaries. In today‘s world kids have more independence in making their decisions as compared to the earlier generations and they can influence their parents to buy what they like.Parents are spending more on their children these days because they have more disposable income in their hand due to smaller family size and dual incomes. So marketers are trying to catch the attention of children using different means like cartoon, cartoon related figure and advertisement to increase sell. In this research, researcher will try to find out how various corporate and market oriented company using cartoon to immerse young children with commodity(=products) and into popular culture and what kind of effects as children begin to associate themselves with more materialistic possessions.Researcher will also try to show how corporate company using globalization (in this case especially cartoon industry) to their a dvantage to produce a popular culture in order to increase their product sell. The present research proposal is contented in the following way: In 1st part, abstract, introduction, and background of the study, in 2nd part, conceptual and theoretical framework, statement of the problem, objective of the study, rationale of the study and finally research methodology, time plan are discussed. 4.Problematization: Background of study and Literature Review: Today‘s children are the future of the tomorrow. So basically the future depend on how children grow up, that‘s why it‘s important to know what kind of environment they‘re living in and what kind of mentality they‘re developing. If they don‘t learn how to treasure various social and cultural norms including family and friendship and if they grow up in the world of falsehood and consumption there is a possibility that they will become a doll of the corporate world.Bangladesh has a population of 160 mi llion and 73 million or 44 percent of the total populations are children. The total area of Bangladesh is 1,47,570 square km so it‘s a one of the densely populated area in the world. The urban area in Bangladesh is even more densely populated than the rural area and the numbers of urban people are increasing everyday as people from rural area coming to find a place to live in urban area. So there is a competition among people to occupy open space as there are almost no place left in residential area.As people occupying more and more open space and playground, children in urban area have few places left to play. They have to compete with each other to more and more to play in the ground. Therefore most of the children have no choice but to stay in the home and amuse themselves with electric media like TV, computer, video games etc. As the number of the channels grows in Bangladesh so are the cartoon channels. They spending countless hours in front of TV and watching various car toons like Doraemon, Pokemon, Ben 10 just by clicking their remote control.Various corporate company now aware of the situation where children spend a substantial amount of their time watching cartoon and they‘re now trying to use cartoon to take advantage of children. Marketers now see children as potential and lucrative consumers who can be influenced through advertising media to desire certain products and to either buy or persuade their parents to purchase for them. So now they‘re promoting cartoon which will specifically endorse their commodity.Furthermore, children, unlike adults, do not have the critical thinking and analytical skills necessary to make informed decisions and analyze situations; thus they are more vulnerable to manipulations that could harm them. Now the situation is reaching an alarming stage. Children are very willing to buy and associated themselves more with the product that have their favorite cartoon character with it. They are now engulfing themselves in the sea of commodity without realizing it.Although it is natural for society‘s values to change, it is unacceptable that mass marketing and corporate manipulations force society in the direction of carelessness and superfluity. Children's values are degrading into insignificance as they are manipulated into believing the messages corporations advertise. In the following section researcher will try to review some of the existing literature related to child consumerism and globalization. Born to Buy – Juliet B. Schor ?Born to Buy‘ is an excellent book written by Juliet B. Schor.This book is a major contribution to our understanding of a contemporary trend and its effects on the culture. Marketing targeted at kids is virtually everywhere — in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and tele vision. Drawing on her own survey research and unprecedented access to the advertising industry, Juliet B. Schor, examines how marketing efforts of vast size, scope, and effectiveness have created â€Å"commercialized children. Ads and their messages about sex, drugs, and food affect not just what children want to buy, but who they think they are. In this groundbreaking and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. Selling Out Childhood – Kiku Adatto In this article Kiku Adatto reveals that advertising for children has been changing rapidly. Where 25 years ago marketing children‘s products revolve around ? innocence of the child‘ now it is not selling innocence but the selling out of innocence.Today‘s advertisement and market strategy even involve teen nude and sexuality, Teen Vogue is the perfect example for this perspective. She shows how image especially photograp hy‘s theme has change since World War 2 and how image carries subliminal message and how does corporate company use it to sell their product among children. When Childhood Gets Commercialized Can Childhood Be Protected? –Juliet B. Schor In this excellent article Juliet B. Schor shows how childhood is being commercialized through media ( TV, cinema, radio, advertisement, internet etc) and she also turn our attention to how corporate power spends billions of dollars to ommodify children, how this corporate company influence government to stop taking preventive public policy regarding child safety. Consuming Kids: The Hostile Takeover of Childhood – Susan Linn In Consuming Kids, psychologist Susan Linn takes a comprehensive and unsparing look at the demographic advertisers call â€Å"the kid market,† taking readers on a compelling and disconcerting journey through modern childhood as envisioned by commercial interests. Children are now the focus of a marketin g maelstrom, targets for everything from minivans to M counting books.All aspects of children's lives—their health, education, creativity, and values—are at risk of being compromised by their status in the marketplace. Globalization and Children: Exploring Potentials for Enhancing Opportunities in the Lives of Children and Youth. –Natalie Hevener Kaufman and Irene Rizzini In this book Natalie Hevener Kaufman and Irene Rizzini explore and explain how children have been excluded from our conceptualization of the world and our research about globalization.The contributors represent a variety of perspectives from different disciplines including anthropology, sociology, psychology, politics, international relations, law, and economics. Writers argued that Since today we look at the world from the vantage point and the sensibilities that came only through difficult conflicts about children and the meaning of childhood, unpacking those experiences will help us to bette r understand how other cultures are likely to react as their children become part of the forces altering the world everywhere today. Globalization (a Public Culture Book) – Arjun AppaduraiEdited by Arjun Appadurai this book is a collection of essays which makes a striking intervention in the increasingly heated debates surrounding the cultural dimensions of globalization. This books includes discussions about what globalization is and whether it is a meaningful term. Seeking an alternative to the dead-end debate between those who see globalization as a phenomenon wholly without precedent and those who see it simply as modernization, imperialism, or global capitalism with a new face, the contributors seek to illuminate how space and time are transforming each other in special ways in the present era.They examine how this complex transformation involves changes in the situation of the nation, the state, and the city. While exploring distinct regions—China, Africa, South America, Europe—and representing different disciplines and genres—anthropology, literature, political science, sociology, music, cinema, photography—the contributors are concerned with both the political economy of location and the locations in which political economies are produced and transformed.Apparently all the literacy discussed earlier focus on how media and globalization affect children but they did not focus on the idea that there might be a relation between cartoon endorsement and impulse buying and how various corporate and international companies using cartoon to immerse children into popular culture so that children will associate themselves with commodity. 5. Conceptual and theoretical framework For this study researcher is going to use various theoretical concepts. These concepts are drawn from various theorists.Researcher is mainly going to use Karl Marx theory on Media and commodity and also Arjun Appadurai‘s concept of ? Globalizationâ⠂¬Ëœ. First researcher is going to introduce and define the concept then researcher will try to show how they‘re related to each other and to the research problem and finally researcher will try justify why he‘s using these concepts. Cartoon: In this study researcher only going to refer certain type of shows as cartoon. Researcher define cartoon as, ? The two-dimensional illustrated visual art which is created to show on media (especially TV and internet) and supposedly to entertain children is called cartoon?.Researcher for the purpose of this study also called Japanese animation as cartoon. Biologically, a child (plural: children) is generally a human between the stages of birth and puberty. The United Nations Convention on the Rights of the Child defines a child as â€Å"a human being below the age of 18 years unless under the law applicable to the child, majority is attained earlier†. Children generally have fewer rights than adults and are classed as not able to make serious decisions, and legally must always be under the care of a responsible adult.For this study researcher refers child as anyone whose age is between (3. 5-12) years. Children: Capitalism and Corporate Capitalism: Capitalism is an economic system that is based on private ownership of the means of production and the production of goods or services for profit. Other elements central to capitalism include Capital accumulation and often competitive markets. Corporate capitalism refers to a capitalist marketplace characterized by the dominance of hierarchical, bureaucratic corporations, which are legally required to pursue profit.Commodification: By Commodification researcher refers to the process by which something which does not have an economic value is assigned a value and hence how market values can replace other social values. It describes a modification of relationships, formerly untainted by commerce, into commercial relationships in everyday use. Market: In capitali st society market is one kind of system where parties engage in exchange and usually these exchanges is conducted through money. There are usually two kinds of parties that mainly participate in market – 1. Buyer. 2.Seller Popular culture is a hopelessly commercial culture. It is mass produced for mass consumption. Its audience is a mass of non-discriminating consumers. The culture itself is formulaic, manipulative. It is a culture itself which is consumed with brain-numbed and brain-numbing passivity. Popular culture undermine folk culture in order to industrialized and commercialized society. Popular Culture: Globalization: Globalization is the process of international integration arising from the interchange of world views, products, ideas, and other aspects of culture.Put in simple terms, globalization refers to processes that promote world-wide exchanges of national and cultural resources. Advances in transportation and telecommunications infrastructure, including the ri se of the Internet, are major factors in globalization, generating further interdependence of economic and cultural activities. In 2000, the International Monetary Fund (IMF) identified four basic aspects of globalization: trade and transactions, capital and investment movements, migration and movement of people and the dissemination of knowledge.For this the purpose of this study researcher going to mainly focus on effects of the first two aspect of globalization. By ? imagined world‘ researcher refer to the community of people where they belief to have same culture. An important fact of the world we live in today is that many persons on the globe live in such imagined ? worlds‘ and not just in local communities and thus are able to contest and sometimes even subvert the traditional or indigenous mentality that surround them. Imagined World:Mediascapes: ‘Mediascapes' refer both to the distribution of the electronic capabilities to produce and disseminate informati on (newspapers, magazines, television stations, film production studios, etc. ), which are now available to a growing number of private and public interests throughout the world and to the images of the world created by these media. These images of the world involve many complicated inflections, depending on their mode (documentary or entertainment), their hardware (electronic or pre-electronic), their audiences (local, national or transnational) and the interests of those who own and control them.What is most important about these mediascapes is that they provide (especially in their television, film and cassette forms) large and complex repertoires of narratives and images to viewers throughout the world, in which the world of commodity is produced. What this means is that many audiences throughout the world experience the media themselves as a complicated and interconnected repertoire of print, celluloid, electronic screens and billboards. As a result the lines between the Ã¢â‚¬Ë œrealistic' and the fictional landscapes they see are blurred. Mediascapes ‘ produced by private company tend to be image-centered, narrative-based accounts of strips of reality, and what they offer to those who experience and transform them is a series of elements (such as characters, plots and textual forms) out of which scripts can be formed of imagined lives, their own as well as those of others living in other places. Karl Marx Marxist theory emphasizes the importance of social class in relation to both media ownership and audience interpretation of media texts.Whilst content analysis and semiotics may shed light on media content, Marxist theory highlights the material conditions of media production and reception. Marxist ‘critical theory' exposes the myth of ‘value-free' social science. Marxist perspectives draw our attention to the issue of political and economic interests in the mass media and highlight social inequalities in media representations. Marxism helps to situate media texts within the larger social formation.Marxists view capitalist society as being one of class domination; the media are seen as part of an ideological arena in which various class views are fought out, although within the context of the dominance of certain classes; ultimate control is increasingly concentrated in monopoly capital; media professionals, while enjoying the illusion of autonomy, are socialized into and internalize the norms of the dominant or popular culture. Mass media research in this fundamentalist tradition interprets the ‘culture industries' in terms of their economic determination.According to this view, ‘the contents of the media and the meanings carried by their messages are†¦ primarily determined by the economic base of the organizations in which they are produced'. Consequently, ‘commercial media organizations must cater to the needs of advertisers and produce audience-maximizing products. The base/superstructur e model as applied to the mass media is associated with a concern with the ownership and control of the media. The ideological operation of the mass media in the West contributes to the reproduction of the capitalist system.Neo-Marxist stances have typically come to grant more active roles to audiences. As Curran et al. put it, whilst dominant meaning systems are seen as ‘molded and relayed' by the mass media, they are also seen as ‘adapted by audiences and integrated into class-based or â€Å"situated† meaning systems'. Researcher found both traditional Marxism and Neo-marxism perspective useful. So researcher is going to use both perspectives simultaneously. Arjun AppaduraiThe central problem of today‘s global interactions is the tension between cultural homogenization and cultural heterogenization. A vast array of empirical facts could be brought to bear on the side of the ‘homogenization' argument, and much of it has come from the left end of the s pectrum of media studies and some from other, less appealing, perspectives. Most often, the homogenization argument subspeciates into either an argument about Americanization/globalization, or an argument about ‘commoditization‘, and very often the two arguments are closely linked.There will always be a fear in general public about cultural absorption or homogenization. The complexity of the current global economy has to do with certain fundamental disjunctures between economy, culture and politics. An important fact of the world we live in today is that many persons on the globe live in such imagined ‘ worlds' and not just in imagined communities, and thus are able to contest and sometimes even subvert the ‘imagined worlds' of the official mind and of the entrepreneurial mentality that surround.Because researcher‘s one of the main theme in this research is on about the effect of globalization and how corporate company use globalization to expand the ra nge of their product sell researcher found that Arjun Appadurai‘s concept of ? Mediascapes? is very relevant to this research. The main form of entertainment for Bangladeshi children living in Urban Area is watching Cartoon. Because children rely on cartoon for entertaining purpose these cartoon are made in such a way that children are inspired to buy the commodity show in these cartoons.These types of cartoon shows are usually sponsored by corporate company. They use highly advanced market and advertising strategy in cartoons to sell their commodity among children and expand their market zone. These corporate companies use globalization in their favor and try to inject certain kind of notion in children which undermine tradition cultural value and encourage children to think that they belong to popular culture and to an imagined community- The community where the protagonist of the cartoon lives.Because children tend to think that they belong to popular culture and to an imag ined community they tried to buy products that are shows in cartoons. So as we can see the main theoretical concept researcher using are related to each other in a deep level and they are also related to research problem. 6. Statement of the problem Cartoons are the most frequent and easily accessible source of entertainment which we provide to our children. With the vastness of media and extension of channels, it has become easier for children to watch their favorite cartoons on a single click and at he same time it has become more convenient for parents to provide children with this all-time favorite activity of theirs. Time which was previously spent by children in outdoor activities is now replaced, as now they can be found glued to the TV sets for long hours, peering at all sorts of cartoons, mostly without the supervision of elders who are mostly unaware that this might have certain effects on their psychological development later on displayed in their behavior patterns. Child ren‘s values are changing in accordance with the messages major corporations send through cartoon and its related advertising.Major corporations can use their power, money, and influence to sculpt society through advertisements and promote the value systems that will allow them to gain more profit by bombarding consumers with advertisements and connecting their products to certain feelings such as hipness or luxury. The strategy uses peer pressure and an acceptance factor to manipulate children into believing that if they buy product related to cartoon character they will be accepted. Advertisers use such connections to generate consumers‘ mental perceptions of their surroundings, which ultimately influences societal views.Adult consumers are less vulnerable to these advertisements and do not as readily modify their beliefs in accordance; young children, however, are more susceptible to their lure. Thus cartoon and its related advertisers persuade children to disregard t heir values and accept the new values that corporations formulate for them. Although all generations modify their values and beliefs, today's society is accepting and glamorizing current beliefs that are not only superficial—they are immoral. These beliefs are immoral because they disregard the qualities that make people caring and involved.Instead individuals become obsessed with consumption and rashness. Although it is natural for society‘s values to change, it is unacceptable that mass marketing and corporate manipulations force society in the direction of carelessness and superfluity. Children's values are degrading into insignificance as they are manipulated into believing the messages corporations advertise. Children are focusing more on materialism and forgetting and discrediting deeper, more intimate aspects of life such as family and friendship. Being a good person, being well-liked, being a good friend is no longer basic.Instead, consumerism has taken basic va lues of human goodness and warped them into being products in need of labels. To fit in and to be cool, children must wear certain brands or have a certain number of things. The evidence related to this issue is not hard to find. If we follow a routine of a child, we can clearly observe that a child wakes up in the morning wearing Disney character Pajamas, roll out of bed sheet having some licensed character on it, his toothbrush and everything covered in his favorite cartoon characters and even in his breakfast he eats up cereals packed in some cute cartoon box.Strapping his Ben Ten backpack he moves to school but this commercialism even does not stop in school boundary. Nowadays every food company is using some branded characters which gets associated with the company and hence promote the company name. The character of Doraemon is used to advertise the Prince‘s brand food product. Similarly KFC is using the character of Colonel Harland Sanders to promote its brand name. Mos t of the campaigns which became popular in children consisted of branded characters— characters which are used to promote the company products.There is a vast quantity of research that has been performed regarded children, some of them are -violence in mass media and their effects on children, psychological and behavior disorder in children watching TV- but there is not a single research has been done regarding how various corporate and international company using cartoon in their benefit to increase their product sell and also there is very little research has done in Bangladesh regarding this issue.This research will recommend strategies and measures, based on empirical findings, that will helpful to policy maker and law-enforcers to come up with new idea and law that will minimize the problem that have stated in this proposal and will also be helpful to parents who are most concern for their children. Hopefully this study will create some new perspective and knowledge that will help future researchers and educators in their studies. 7. Objectives of the study:The main objective of this study is to find out how various corporate and international companies using cartoon to immerse young children with commodity and into popular culture and what kind of effects children show as they begin to associate themselves with more materialistic possessions. The specific objectives of this study are to find out? how corporate company use cartoon to increase their product sell ? if there is a relation between cartoon endorsement and impulse buying. ? the effects of popular culture on children ? the effect of globalization on children 8. Rationale of the study:There is a vast quantity of research that has been performed regarded children. Children are frequently studied with regard to how the media influences. Most research in this area focuses on how television, movies, music, and video games affect children and adolescents, but relatively little research have bee n done on the link between cartoon endorsement and impulse buying and how various corporate and international company using cartoon to immerse young children with commodity and into popular culture and what kind of effects children show as they begin to associate themselves with more materialistic possessions.Also there is not a single piece of anthropological research has done in Bangladesh regarding how cartoon effect children mind‘s to buy more product. Based on empirical findings, the study will recommend strategies and measures that may be helpful to policy maker and law-enforcer to enforce laws that will minimize the problem and also to parents who are most concern for their children. 9. Research design and methods 9. 1 Assumptions about methodology: This study will follow a quantitative and quantitative research method by which the research will be completed systematically.Theoretically this study is based on Marxist media theory which highlights material conditions of media production and reception and Appadurai‘s concept of ? Mediascapes? which shed lights to how corporate company use globalization to expand the range of their product sell. So in the fieldwork, the relation between cartoon endorsement and children impulse buying, and the information about effects of media and globalization will be collected. Because this research problem is an observable phenomenon the researcher can assume that most of the research methodology that will be used in this research will rely on observation. . 2 Sources of Data: Collection of data is essential for any anthropological research. For the purpose of this study researcher will collect data from different sources which can be grouped into two categories: ? Primary Sources ? Secondary Sources 9. 2. 1. Primary Sources: Primary source of data will be collected for this research for the specific purpose of addressing the problem at hand. That means all data that researcher will collect date directly fro m children, their parents, market and advertising specialist and shopkeeper. 9. 2. 2 Secondary Sources:For this purpose of the research data will also be collected from the secondary sources such as various books, various journals, research works, government publications , census etc. 9. 3 Selection of the study area: 9. 3. 1 Researcher has choosen Mirpur Thana under Dhaka district as study area. There are several kindergarden, elementary schools and shopping malls located in Mirpur and it‘s easy to reach Mirpur because of the various transportation facilities. Mirpur is chosen because researcher will be able to visit different school, malls and neighborhoods pretty easily. . 4 Data Collection Form Primary Sources: 9. 4. 1. 1. Observation Observation is a well-defined methodological component in anthropology. It involves establishing rapport with the research population. The researcher will try to build close relationship with children, children‘s parents and shopkeepers who sells child product. Through observation researcher will try to see how child reacted to product which is associated with their favorite cartoon character and their parent‘s reaction toward their children and shopkeeper strategy to attract children. 9. 4. 1. 2.Focus Group Discussions (FGDs) Focus group discussions will be held in the study area. The objective of these sessions is to collect appropriate and intensive information and create space for target people to discuss and explore issues pertinent to this research proposal. 9. 4. 1. 3. Case Study A case study involves the in depth study of a single example of whatever it is the researcher wishes to investigate. In this study, case study method will be used for focusing the data especially what parents have to say about their children behavior when it comes to the product related to cartoons. . 4. 1. 4. PUA (Participatory Urban Appraisal) This method is now popular in rural development sector. Because Participatory Urb an Appraisal ? emphasizes local knowledge and enables local people to make their own analysis of the problems they face and to identify their own solutions? this tool will help research to find out parents strategies regarding how they cope with their child‘s unreasonable pester for buy commodity and how they plan to discourage children from buying product. 9. 4. 1. 5.Questionnaire Survey This method is an appropriate method to get the required information. A set of questionnaire will be prepared to conduct the field survey. In the present study data will be collected from structured questionnaire. 9. 4. 1. 6. Field Notes: Taking field notes is a field technique which allows researchers to produce a lot of data. During the fieldwork the researcher will keep a notebook which will record a lot of data. 9. 4. 1. 7. Tape Recording: There will be a lot of information that might not be possible to write down on the spot.In this situation the researcher will use tape recorder to reco rd the information. 9. 4. 1. 8. Visual Technique: Different visual techniques such as taking picture, diagram, or video clips will be used to collect data and later explaining situation. For this purpose researcher will use a video camera. 9. 4. 2 Sample Size and Selection of Sample: 9. 4. 2. 1. It is important to select that population which share common characteristics so researcher will select middle and lower middle class children of age ranging from 3. 5 to 12 years as the spend most of their time in front of TV.The sample size of the questionnaire survey will include three kinder garden schools and 30 households 9. 5 Data Analysis and Report Preparation: 9. 5. 1. After completion of the initial search, the materials will be screened and preliminarily data will be sorted out on the basis on broad subjects. Each document will be summarized with a view to eliciting the major findings. 9. 6. Scope and limitation of the proposed research: 9. 6. 1 There will be limited time for this study which will not allow the researcher to study most of the children living in the Mirpur.There is a strong possibility that researcher will get bias response in some of the answers although care will be taken to word when selecting question. A few quantitative findings may have to be drawn on selfestimated data, which may not be very reliable. 10. Timeframes: Activities Fieldwork (Data Collection from primary & secondary sources) Data Processing Data Analysis Writing Revision for submission Print bind & Submit Month May/2013 May/2013 May/2013 May/2013 May/2013 June/2013 Date 1-18 19-22 23-25 26-29 30-31 1st June