Marilyn Monroe

As far as denote goes, It was near perfect In Its tragedy to touch on the readers subconscious senses of trust, logical system, and emotion. This technique was developed by Aristotle and known as Rhetoric and Is delved Into three means of persuasion Logos, Ethos, and Pathos. Logos Is the conjure up to a persons logic and reason. Ethos is the supplicant to a persons trust through credibility and trust. Pathos is the appeal to the persons emotions. This strategy is used in advertising to persuade the consumer to buy their product over another.This vintage 1986 Maxwell tape ad efficaciously used all three points of Aristotle Appeals with the SE of a statistic to satisfy the readers logic (Logos), Marilyn Monomers iconic status to appeal to the readers sense of credibility (Ethos), and Marilyn Monomers beauty, sex appeal, and charisma to incite an emotional response appealing to the viewers feelings (Pathos). Lets begin with the ads advantage in appealing to whizs logic, or the L ogos category. The ad uses a statistic stating that their tapes Are manufactured up to 60% above industry standards. This statistic confirms the products quality and gives some sound science to the consumer. Its a statistic, a number. People broadly speaking trust numbers. The statistic assures you that their product is manufactured over and above the industry standard and implies that all other home runs ar manufacture at bargon requirements and no more. The consumer can feel confidence in the Maxwell blemish because its scientifically validated. Its logical and in effect appeals to the readers sense of reason. Secondly, the market team utilized Marilyn Monomers stardom and popularity to bring credibility to their yell and appeal to the readers Ethos.Marilyn Monroe was still extremely popular at this time and her reputation was solid and reliable. 2012 marks 50 years after her death and she continues to be a major figure in the world of movie theater and Is still acknowledge d and respected. This year she Is the official icon of the 2012 Cannes Film Festival and honored on the moment poster. The poster for the yield has a picture of Marilyn seductively blowing out a single candle on a white cake. The poster, Like the picture In the Maxwell ad, captures her elegance and beauty. It Is recognizable and timeless.The consumer Is assured molded her reliability, and her status and popularity appeal to the readers sense of credibility. Third Is the ads strongest pull, and It Is Its appeal to the viewers emotions, Pathos. Marilyn Monroe Is loved and adored by so numerous an(prenominal) people and the advertisers knew they could bank on this. Part of what people loved so much about uncomplicated photograph. But many adored her story too. Marilyn Monroe had a touching and inspirational story. Marilyn Monroe was born Norma Jeanne Morton in the kindness ward at the Los Angles County Hospital.Her childhood was shaped by instability and she was passed from famil y member to family member, and even frequently lived in orphanages. In 1945 a photographer took notice of her and took her picture. Months later she was modeling for the covers of dozens of masteryful magazines and her life was changed forever. She had an transcendental ability to capture the hearts and attention of America and has remained loved even decades after her demise. Her photographs, same the nonpareil in the ad, still incite an emotional response. And lastly, lets not forget her sex appeal.Sex appeal was used in this add and is a ajar method used in exchange products then and now. This ad turn on her stardom, but also played on her sex appeal too. Using words bid delicious dessert and the very best part of every mans fantasy. I wonder if the advertisers strategy could halt been improved by focusing more on her films successes and her success as an actress. The product Maxwell was exchange was mainly for movies and many of the consumers would give way been women. Could some of the more conservative consumers been turned off by this flak? The ad was still brilliant and effectively used all aspects of persuasion..Marilyn MonroeAs far as advertising goes, It was near perfect In Its tragedy to touch on the readers subconscious senses of trust, logic, and emotion. This technique was developed by Aristotle and known as Rhetoric and Is delved Into three means of persuasion Logos, Ethos, and Pathos. Logos Is the appeal to a persons logic and reason. Ethos is the appeal to a persons trust through credibility and trust. Pathos is the appeal to the persons emotions. This strategy is used in advertising to persuade the consumer to buy their product over another.This vintage 1986 Maxwell tape ad effectively used all three points of Aristotle Appeals with the SE of a statistic to satisfy the readers logic (Logos), Marilyn Monomers iconic status to appeal to the readers sense of credibility (Ethos), and Marilyn Monomers beauty, sex appeal, and charisma t o incite an emotional response appealing to the viewers feelings (Pathos). Lets begin with the ads success in appealing to ones logic, or the Logos category. The ad uses a statistic stating that their tapes Are manufactured up to 60% above industry standards. This statistic confirms the products quality and gives some sound science to the consumer. Its a statistic, a number. People more often than not trust numbers. The statistic assures you that their product is manufactured over and above the industry standard and implies that all other brands are manufacture at bare requirements and no more. The consumer can feel confidence in the Maxwell brand because its scientifically validated. Its logical and effectively appeals to the readers sense of reason. Secondly, the market team utilized Marilyn Monomers stardom and popularity to bring credibility to their outcry and appeal to the readers Ethos.Marilyn Monroe was still extremely popular at this time and her reputation was solid and reliable. 2012 marks 50 years after her death and she continues to be a major figure in the world of motion picture and Is still acknowledged and respected. This year she Is the official icon of the 2012 Cannes Film Festival and honored on the event poster. The poster for the event has a picture of Marilyn seductively blowing out a single candle on a white cake. The poster, Like the picture In the Maxwell ad, captures her elegance and beauty. It Is recognizable and timeless.The consumer Is assured molded her reliability, and her status and popularity appeal to the readers sense of credibility. Third Is the ads strongest pull, and It Is Its appeal to the viewers emotions, Pathos. Marilyn Monroe Is loved and adored by so many people and the advertisers knew they could bank on this. Part of what people loved so much about simple(a) photograph. But many adored her story too. Marilyn Monroe had a touching and inspirational story. Marilyn Monroe was born Norma Jeanne Morton in the lib erality ward at the Los Angles County Hospital.Her childhood was shaped by instability and she was passed from family member to family member, and even frequently lived in orphanages. In 1945 a photographer took notice of her and took her picture. Months later she was modeling for the covers of dozens of successful magazines and her life was changed forever. She had an preternatural ability to capture the hearts and attention of America and has remained loved even decades after her demise. Her photographs, like the one in the ad, still incite an emotional response. And lastly, lets not forget her sex appeal.Sex appeal was used in this add and is a ajar method used in selling products then and now. This ad tough on her stardom, but also played on her sex appeal too. Using words like delicious dessert and the very best part of every mans fantasy. I wonder if the advertisers strategy could have been improved by focusing more on her films successes and her success as an actress. The pr oduct Maxwell was selling was mainly for movies and many of the consumers would have been women. Could some of the more conservative consumers been turned off by this undertake? The ad was still brilliant and effectively used all aspects of persuasion..